A new campaigning platform, developed by Sydney-based design firm Digital Eskimo named ‘Do Gooder’ will launch this week.

Do Gooder allows everyone with a cause to launch and run their own campaign, whether it’s petitioning councillors about community issues, lobbying company CEOs to improve their environmental performance or mobilising a widespread national political movement. Campaigners can use the platform to rally supporters to sign petitions, lobby politicians and influential people by email or phone, even raise money for their cause.

The digital landscape has changed the campaigning and activism worlds forever, as this wave of change pours through politics, engagement and civic life. The sharing culture of online communities is aiding activism as messages are spread, best-practise is shared and the overall standard and effectiveness of campaigning is lifted.

However, a great deal of campaigners still hit a wall when it comes to building strong websites and online tools. They either don’t have the skills or money, or waste valuable resources on websites that could be spent on campaign creative and strategy. Do Gooder aims to address this.

Digital Eskimo has a long history of helping NGOs build web platforms for their campaigns. The time came for them to figure out a way to help campaigners save the money and time they were spending on these tools – freeing up resources for the strategy and creative thought behind campaigns. And so.. the birth of Do Gooder.

We think Do Gooder is revolutionary because now everyone can run extremely effective campaigns for the greater good – not just the big brands, NGOs or industry lobbies’, says founder and chief Do Gooder, David Gravina.

The platform has already seen successes including the Keep it Wheel campaign for 350.org, a campaign to save solar rebates in NSW.

The platform is based in Sydney but has politician data for the UK and US.

If you’re interested the platform visit the Do Gooder site, facebook, or twitter pages.

Share This

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

About the author

Sally Hill
Sally is into sustainability and digital media. She set up Sustahood in 2011 to advance creative and transformational thinking about sustainability in Australia. Find her on twitter @sallyrhill.

Related Posts

Ferguson and the Feds target green activists

Resources Minister Martin Ferguson has secretly pushed for increased surveillance of environmental activists by federal intelligence police, reports the Sydney Morning Herald. Under investigation and "continual monitoring"...

City Talks: Mobilising communities and citizens

When? Tonight 16 Aug 2011, 6:30pm Where? City Recital Hall, Angel Place Sydney How much? Free! Tickets The headline for tonight's City Talks is 'Dynamic action in a world of social change'. A few of the most...

Activist Film Festival – Brisbane

When? Sunday 5th June Where? Tribal Cinema, 346 George St Brisbane How much? Tickets $15 / movie. BYO   The events team behind Greefest and Walk Against Warming, Colman Ridge, present the Activist Film Festival. A...